membership planning
are you ready to create a membership?
Memberships are a great way to serve more customers and add another revenue stream to your business.
But proper planning is important. You’ll want to consider things such as:
Having a clear idea of who you are targeting, what their problem is and why your membership solves this.
Having a good idea your membership is viable and in demand
Growing your audience that you’ll launch out to (growing social media audience, email list)
Having a clear idea of the success the member will gain from your membership
Price point - what will the membership cost? Will you launch a founding member’s offer?
Is your membership available to join at all times or is it just open at certain points in the year?
Where will you host your membership?
Consider what content you’ll offer your members
Loyalty and ways to retain your members
Promoting your membership once it’s ready to launch and ongoing
We have experience building and launching memberships. Book a free call to hear about my membership planning package: The membership plan
Over on the mixfresh blog…
2020 has proved that good health is super important in fighting against viruses so fitness studios have a great opportunity for growth both online and in physical locations as things start to return to normal in 2021.
Let’s take a look at some content ideas that are helpful and which your clients will totally resonate with…
Want to Reel your audience in? Why not try Reels and see how your reach increases! Here’s 5 ideas for how to use Reels for your fitness biz.
Social media can be a valuable tool and cost effective solution for your fitness business. Used properly, it’s possible to generate leads and create loyalty for existing members/clients.
The pixel is a small piece of code that sits in the header of your web pages and tracks all visitors to your site, wherever they have come from.
So you’ve built your audience, created a stunning ad and you’ve put it out there. But it’s not getting the results you expected. In fact, it’s not really getting any results at all.
Hi I’m Hollie…
I am passionate about helping businesses in the nutrition, health and wellness space grow through effective social media and digital marketing…
What clients are saying…
It was a pretty easy decision choosing to work with Hollie over all the other people I had talked to. With her approachable manner and huge amounts of expertise I knew she was going to be brilliant!
Hollie wrote a strategy for me and identified my key market. She then came up with weekly plans for social media posts. She writes fantastic content - intelligent, easy to understand for the reader and very engaging with great visuals. I have used social media people in the past and they have found it really hard to know what I want to say and how to say it. They aren’t trained in nutrition so it is not always easy. Hollie can research and put exactly what I want to say into a post and do it way better than I can too! Because of the success we have had so far I am getting Hollie to look at my website and come up with more marketing ideas to take my business to the next level.
Pippa Campbell Health
Hollie has been a huge asset to my business TONIQ over the last two years. She worked with us to develop a social media advertising campaign for the launch of my new gym and has since continued to support with further campaigns. After the initial launch we have run a number of campaigns at the gym that have required different strategies and with a focus on a number of different target clients on each one which Hollie has managed with great success. Hollie's knowledge has been amazing and she always has fresh and new ideas for content and adverts which keeps our social media engaging and current. It has been mentioned a few times by clients how great our social media always looks.
TONIQ, BATH
I wanted to update my skill sets, in particular looking at paid advertising on Facebook, increasing our following and engagement on instagram and using Google Analytics to track paid advert statistics. Hollie is very friendly, clear and professional and went above and beyond on our 3 x 1-hour sessions. Would highly recommend to any business owners looking to grow your social media accounts. Thank you very much Hollie
Simon, Kadampa Meditation Centre, Glasgow
Hollie from the The Social Side gave us a crash course on how to use Instagram for our business. We were dubious at first that social media would be worth investing time in for our line of work but Hollie insisted it would be and she was right!
We knew very little about Instagram but Hollie was great at explaining the how and why. Thanks to Hollie we have gained new clients through Instagram & we can’t recommend her enough
OSTEOBATH
Working with you has been wonderful. We have more followers , more sales and you have helped us develop a strategy. Also saved us a lot of time. I would highly recommend your company.
Arden Health
I had a 3 hour Instagram masterclass with Hollie, and I learnt so much from her! I’ve been using Instagram for my business for years now, and thought I knew most things, but there were so many “dawning moments” as we went through the programme. I can’t wait to try out all the advice that Hollie passed on to me, including additional platforms to help create and plan posts, and how to measure success. Her style is friendly, relaxed and approachable and she’s super organised with designing her sessions according to her clients’ requirements. Highly recommended. Thanks so much!
ali
Deciding to work with someone to take over your social media is a lesson in trust, trust that the person can replicate your voice and talk to your audience. Hollie really got to know who my ideal client was and worked with me to create their persona so she could speak to them on my social media. She planned out a great brand awareness campaign and we saw visible results across both Facebook and Instagram. Hollie continues to track the effectiveness of her posts and changes and adapts accordingly to ensure she is always getting the best engagement. I can highly recommend Hollie for social media management.
Always Andri Weddings, London
Having taken on a small amount of part time social media work, I quickly realised that my knowledge of Instagram was lacking. I knew my way around it but felt there was loads more functionality that I wasn’t taking advantage of. A full vocational course was a step too far for what I needed, but Hollie’s masterclass was the PERFECT solution. Hollie created a bespoke course to address my needs, and in just a couple of hours I learned more than I ever could’ve hoped for. I feel so much more confident now advising my clients and in planning and executing really effective campaigns. Highly recommended - thanks Hollie!
Jen
Hollie provided a professional yet personal strategy for my new start up business. Her honesty and integrity driven with knowledge and clarity meant that she could quickly assess some different angles for me to take my business forward with that I had not considered.