3 Types of Content You Need in Your Social Media Strategy to Help you Gain Sales
Nutritionists and health professionals - have you got these 3 types of content in your social media strategy?
Tips and hacks. I totally believe in offering value to your followers, after all, they’ve taken the time to follow you and consume your content regularly so reward them! Tips and hacks not only demonstrate your expertise, but they are likely to be shared by your followers and have people tagging each other in the comments. And more shares = more reach!
Success stories. Sharing your clients success stories and how you’ve changed their lives for the better is solid proof that you’re good at what you do. It helps people understand that you have clients with the same problems and that you’ve helped them and gives them faith that you’ll help them too. Videos are one of the best and most authentic ways to be able to communicate client success.
Things that get people talking! The nutrition space is full of things people don’t always agree in and whilst you might not want to have a full on debate, talking about things where people have an opinion generates engagement and also shows your followers where you stand on things. This also helps boost community.
Do you include these 3 things yet?